marcel lvl3 media blog

Print advert https://www.pinterest.co.uk/IndividualGiving8/print-ads/ This charity print advert is about young children living in poverty in Australia and haven't got the life benefits of a good education and health, the slogan "stop him falling through the cracks" means dont let this child miss out on the opportunities that other children have at that age and the benefits of education and good environment to develop in, then probably falling behind at an early and key stage of life and end up homeless or just with out a bright future. The dull dark colours show that times are very difficult for those young children that live in poverty and disadvantage and how unhappy and dull their lives are at a young age and that this will carry on to the future if people don't act mow. The crack on the ground is part to match the slogan to represent the blockades those children have from prospering in life because of being disadvantaged and being separated from the benefits and a...

Smile campaign pitch the target audience for this type of product are people within my community, which is the people in my college aged 16-25 that are experiencing different forms of stress, pressure, phobias and other forms of mental health that have an impact on their everyday lives. in the clients brief it specifically states that the target audience is people within my community which are young adults aged between 16-25 that are suffering from stress and mental health. The rate of suicide in women under the age of 25 has increased by 93.8% since 2012 to its highest peak in 2019, this information can be found on the Samaritans website.   Also i have found out that young men aged 17,18 to 24 are 48% less likely to seek out for professional help which increased the suicide rates in young men by 52.7% since 2007 and the numbers are still climbing . https://www.samaritans.org/about-samaritans/research-policy/suicide-facts-and-figures/?gclid=CjwKCAiA_9r_BRBZEiwAHZ_v12D0gGf0t6i5gNZrW...

  this is an image of my flat plan drawing for the smile campaign print advert its a three piece poster with the stages of struggling with mental health to getting yourself on your feet, asking for help and recovering from the dark place you were in  and reaching for your dreams and aspirations and being in a positive frame of mind. 

client the client for this campaign is the happy foundations, the campaign is a movement of people that encourage people to live their lives in a more positive way by encouraging them to put a smile on in everyday situations like work, school, home and in the community and the campaign is called the smile campaign. the company wants me to do a smile advertising campaign where I will need to produce a print and video adverts which relates to the client and audience. because the client is a charity group the issues would be budgeting and because of that the adverts will not be up to professional standard. target audience my target audience is people within my community mostly people from college students and staff. the target audience is mainly people in college that are going through stress and different mental problems like, anxiety, depression, bipolar, different forms of ocd and different dysmorphia, to help my target audience and match the criteria of the brief i will need to study ...