Smile campaign pitch the target audience for this type of product are people within my community, which is the people in my college aged 16-25 that are experiencing different forms of stress, pressure, phobias and other forms of mental health that have an impact on their everyday lives. in the clients brief it specifically states that the target audience is people within my community which are young adults aged between 16-25 that are suffering from stress and mental health. The rate of suicide in women under the age of 25 has increased by 93.8% since 2012 to its highest peak in 2019, this information can be found on the Samaritans website. Also i have found out that young men aged 17,18 to 24 are 48% less likely to seek out for professional help which increased the suicide rates in young men by 52.7% since 2007 and the numbers are still climbing . https://www.samaritans.org/about-samaritans/research-policy/suicide-facts-and-figures/?gclid=CjwKCAiA_9r_BRBZEiwAHZ_v12D0gGf0t6i5gNZrW...
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